When?

We get a lot of email from kind people expressing their appreciation for the series. Lately, we’ve been getting a lot of questions about when the next Liken is coming out. Firstly, we’re glad they ask the question. It implies that there is a desire for more Liken. Secondly, we would love nothing more than to be able to fill that need as soon as we possibly can. And thirdly, we’re doing all we can to make that happen.

But here’s the trick. We first need to expand our audience base. We’ve focused so much on producing titles, but now feel the need to devote ourselves to connecting those titles with the audience base that we believe is out there and would welcome the series into their homes if they only knew about it. The challenge is how to get them to know about it.

To get the series discovered locally, we used a lot of traditional advertising means: billboards, TV and radio spots, magazine ads, etc. Even in our local market, which is not a very large market, it was a fairly expensive (relatively speaking, anyway) proposition. Doing the same thing on a much larger, nationwide scale would be cost-prohibitive and beyond our means.

So we have to be more innovative. And that’s what we are trying to do. It is a challenge, and is requiring us to be resourceful and humble and, most importantly, to seek inspiration. Little by little, it is coming.

Part of that effort was to sign a deal with the largest Christian network to air our Bible series titles several times a year over the next few years. It wasn’t a lucrative arrangement, but it is part of our effort to give our series broader exposure.

We’re also trying to give our greatest ally — our supporters — tools to help them in their efforts to spread the word. Part of this is the Share the Light campaign (http://sharethelight.com). We’ve launched the first phase of that, but more phases are coming. And we’re also working on a campaign designed to help provide us with broad exposure in the top media markets throughout North America. It’s exciting stuff, but it is taxing on the limited resources we have available to us, and means that there are no resources at the moment left over for the creation of more Likens.

But each of us is devoted to doing everything we can to establish a broader base for the series so that we can get back to making more.

So the answer to the “when” question is simply this: as soon as we possibly can! Thanks to everyone who has thrown their support behind Liken and has helped to spread the word. We couldn’t have made it this far without you, and we won’t make it where we need to go without you, either.